It goes without saying that 2020 has been a trying time for businesses across many industries, and the horticultural world has been no exception. The coronavirus pandemic has left many businesses struggling to find quick solutions to keep their doors open amid social distancing rules and concerns about risks associated with shopping in-person.
One upside to this year has been the growth seen across the garden industry. While many other businesses were forced to close their doors, in many places the garden industry was labeled an essential service, which had a huge positive impact on the industry as a whole.
More positive news: industry analysts have estimated that during quarantine, the industry has added approximately 16 million new garden shoppers who have rediscovered their passion for gardening or are getting their hands dirty for the first time. It appears that for many in our industry, this year’s silver lining has been the explosion of interest in home gardening!
As we celebrate our 25th anniversary this year, Must Have Perennials® continues to help Independent Garden Centers reach their customers online and in person.
Through an innovative and fun social media program for consumers, Geranium Rozanne promotes the sale of multiple plants through our Rozanne and Friends® program. With over 100,000 followers on social media channels, Rozanne has a huge reach among customers looking for great new plants to add to their garden beds.
Our unique marketing strategy is designed to support our partners across the entire supply chain from breeders through to the end consumer. Rozanne and Friends® is the consumer-facing brand at retail and has its own website. Through our social media platform, Geranium Rozanne, the world’s best-selling perennial, introduces her “friends”… the other varieties in the Must Have Perennials® offering.
The RozanneandFriends.com website features our Garden Designs initiative providing planting combination ideas for consumers. You can use these designs in your own garden-center marketing activities to boost sales across your perennial plant line. Each design features free, downloadable posters, care and handling sheets, and bench cards for your displays. You can also refer to Rozanne’s blogs for inspiration or link to in your e-communications to your customers.
We’re Here to Support Your Team
- Social Media and communications to influential consumer gardening publications and writers
- Availability of superb flower images
- Point-of-Purchase materials
Check out the full Must Have Perennials plant range and also find contact details for our Grower Partners in your locality. Also, take a look at rozanneandfriends.com site and Social Media to see how we are communicating with your customers.