We never rest on our laurels! Must Have Perennials monitors news media outlets for articles on perennial varieties marketed under the Rozanne and Friends® consumer brand.
In addition, we’ve been compiling all the articles we’ve found.
You can find lists by year for these articles at the In The Media link on the Rozanne and Friends website.
Early on, articles are predominately about the star of the show—Geranium Rozanne. Now we are seeing more and more articles about her friends appearing in the news. The Dendranthema Igloo Series of Perennial Mums and Euphorbia Bonfire are recent examples.
This is important to you, as participants in the Must Have Perennials® industry. This kind of press increases awareness of our brand to consumers, who will look to you for supply!
Part of our marketing value for you is to serve as a resource for such information to these media outlets. Likewise, if you have some local media outlets that could use some information on our program, Contact Us to let us know your needs.
So, do you have a little time before spring madness arrives? Why not read some of these articles to see what is being communicated to consumers? You may find your own business listed!