Must Have Perennials® Names New Leadership


Must Have Perennials® Names New Leadership


Must Have Perennials® names new leadership

As we enter summer of 2021, Must Have Perennials® names new leadership. Bill Rasbach, President of Must Have Perennials®, has announced the promotion of Paul Gooderham to the role of General Manager of Must Have Perennials® and the hiring of Laura Wagner as Senior Product Manager. The effective date for both positions was June 17. Paul will continue to work out of his office in the UK. Laura will work out of the Green Leaf Plants office in Lancaster, PA.

Paul has had a wealth of experiences preparing him for this position. He has been with MHP in various roles for the 25 years of the company’s existence. Paul brings an unparalleled knowledge of perennials and the European nursery market. He will bring this knowledge and experience to work with our breeder clients and licensees. We are excited to have Paul in this role and to have him situated close to the UK and European markets.


Must Have Perennials® names new leadership

Senior Product Manager

Paul will be supported by Laura Wagner, our newest addition to the MHP team. Laura brings over 20 years of perennial experience to MHP. She has worked at several of the MHP licensees including Creek Hill and North Creek. Laura also has sales experience with Griffin Greenhouse Supplies Inc. She will be a valuable addition to the team and provides us the depth to have a strong presence in the North American and European markets.

As the Senior Product Manager, Laura will be the NA representative for MHP. She will organize the NA trials out of the Green Leaf Plants office and work with NA licensees and breeders. She will also manage the supply chain for the efficient worldwide introduction of MHP introductions as well as assist in the development of marketing materials for MHP varieties.

Please join us in congratulating and welcoming these two members of the MHP team!


Paul Gooderham-

Laura Wagner-

Comment on this Article

Your email address will not be published.