Two-Brand Marketing Program
Must Have Perennials® is the trade brand. Plants are sold and marketed to our licensed propagators, growers and trade press under this name.
Rozanne and Friends® is the consumer brand for use in our marketing and social media programs. It is the brand for retailers to use in their promotions and on plant labels.
Contact us for logo download and plant label guidelines.
Rozanne® and Friends Marketing Program
Introducing an exciting new marketing program for Geranium Rozanne and her “friends”. Read more
Usage of the Rozanne® and Friends logo and rozanneandfriends.com url are required on all plant labels for these branded varieties.
That is the consumer brand which ties into all our consumer marketing activities:
- RozanneandFriends.com
- Social media – Facebook, Twitter
- Blogs
- Garden communicators’ websites, magazines, newsletters, etc.
- Garden Design Point-of-Purchase materials
We work with all the label manufacturers to comply, so you can order from your preferred supplier or work directly with Must Have Perennials® if producing custom plant labels in house.
Check out our Rozanne and Friends® Plant Label Policy or Contact Us for help.
Geranium ‘Rozanne’ Pictures
We also have a good selection of images showing Geranium ‘Rozanne’ in use at The Bressingham Gardens, other public gardens and as an individual plant available to illustrate media articles featuring Geranium ‘Rozanne’.
To request unwatermarked versions of these suitable for web or print please contact us.
Press Information
Members of the media please contact us for information and arranging interviews on Must Have Perennials® varieties, including Geranium ‘Rozanne’, the most popular flower personality on Facebook with over 100,000 followers!