Have you started thinking about color and design combinations for the upcoming year? PANTONE has recently announced their color of the year for 2022: “PANTONE 17-3938 Very Peri, A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.”
This brand new shade is a vibrant, periwinkle blue mixed with violet red undertones. Very Peri reflects a world transformed during the past two years. It blends the dependability and steadiness of blue with the creative energy and excitement of red. In other words, Very Peri symbolizes energy and new opportunities as the world emerges from a challenging season.
“Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
For over 20 years, Pantone’s Color of the Year selections have served to reflect the global cultural zeitgeist and trends. These selections influence product development and consumer purchasing decisions in multiple industries, including horticulture. Consequently, consumers often end up making buying decisions based on the trends that Pantone identifies.
In 2021, Pantone selected two colors, “Illuminating Yellow” and “Ultimate Gray” as their colors of the year. These selections signaled hope and resilience in the wake of Covid. This year’s selection builds on that theme and encourages courageous creativity and imaginative expression.
This is a great opportunity to promote varieties that match trending colors your customers will be looking for in 2022. Check out some of these Very Peri Must Have Perennials varieties!
Veri Peri Varieties
Geranium Rozanne®
There’s a reason Geranium Rozanne® is a star in so many gardens! Her incredible flower power begins in spring and continues until first frost. As a result, Rozanne covers garden spaces in stunning 2-1/2 inch blooms–even during the hottest summer days!
And, as autumn arrives and temperatures cool, the mounded, slightly marbled, deep green foliage turns a lovely reddish-brown. Rozanne is great for adding seasonal interest to beds, borders, and containers.
Add Rozanne to your customers’ gardens and watch her steal the show!
Buddleja ‘Butterfly Gold’
Are your customers looking for unique, elegant foliage to add to their garden beds? Buddleja ‘Butterfly Gold’ features bright yellow and green variegated foliage that helps this plant stand out even before its blooms appear! With large, purple flower spikes, this fragrant shrub blooms all summer long in full sun or semi-shade!
Geranium Azure Rush®
A sport of the world’s best-selling hardy perennial, Geranium Rozanne, Geranium Azure Rush® features a more compact mounding habit and shorter internodes. Therefore, Azure Rush is a neater and lower-growing plant and earning her the nickname “Rozanne’s smaller daughter.”
Eryngium ‘Big Blue’
Looking for flowers that continue to add interest to beds and borders once sunny summer days are gone? The architectural foliage and seed heads of Eryngium ‘Big Blue’ provide an impressive show well past its peak bloom time, providing spiky foliage and unique seed heads that add interest to the winter landscape. Imagine how pretty sea holly will look when dusted with snow!
‘Big Blue’ adds great color, height and texture to any garden bed.
Verbena ‘Lollipop’
Looking for the perfect perennial to fit in small spaces in the garden? If your customers love a pretty pop of purple in their gardens, suggest Verbena ‘Lollipop’ for their beds, borders, and containers.
A magnet for bees and butterflies, this dwarf verbena form makes the perfect addition to smaller spaces and container gardens. ‘Lollipop’ stays nicely compact at 24 inches. Your customers will love these long-lasting blooms in summer and fall gardens, plus the flowers look lovely in bouquets.
In short, we’re excited for a ‘Very Peri’ start to the upcoming year! Take a look at all of our varieties here.